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Merchant Case Study
How brown roastery Scaled Grounded Marketing with BAAN
Key Business Outcomes:
- 100% price and menu accuracy across Facebook and Telegram channels.
- Launch cycle for seasonal promotions reduced from 4 days to 15 minutes.
- +38% higher conversion on cold beverage promotional posts.
The Operational Challenge
Before implementing BAAN, marketing team members manually copied product prices from POS spreadsheets to copywriting docs. During rapid menu updates, seasonal syrup changes, and flash promotions, hallucinated prices and outdated SKUs frequently leaked into customer-facing social posts.
The BAAN Solution
By integrating their product catalog and establishing strict brand memory guidelines inside BAAN, their marketing team enabled automated multi-channel generation. Whenever an Ethiopian single-origin bean or seasonal frappe is promoted, BAAN deterministically checks the exact price before rendering the final copy.